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Right name to the right hands
The more recognisable your name is - the more expensive it is, but also the more valuable and the more desirable for cyber-squatters. All of it makes it a more liquid digital asset. At the same time, this doesn’t affect the wider artistic community, as they mostly purchase name+surname combinations, which are priced at a standard rate. This balanced approach is a natural barrier, making .ART a domain zone for those who truly belong in it.
Expand your boundaries
In the age of globalization, having an online presence means having a separate space on the internet that anyone can reach. Social media is a great marketing platform, but it is merely a tool. It may be the mouth of a business, but the website is still the brain. Taking into consideration the ever-changing social media policies, uncertainty around their existence and simple temporary failure, it seems worth to invest in a website.
Identify yourself!
What differentiates a hooligan from an artist? An act of vandalism from a performance? A mass market product from an installation? A graffiti from an art object? For one, there is talent and creative genius. But there is always a reputable source of information that identifies one as an artist. You yourself can be that source. Declare yourself and your creative status in an online space immediately identifiable with art.
Be like the big guys
What do Louvre, Amazon, Apple, Pixar, Swatch, Facebook, Instagram and Bank of America all have in common? World domination of in their respective industries for one. Coincidentally, they have all chosen to use their .ART domains as a clever marketing tool, redirecting from concise .ART addresses to their existing websites or sections of them. Be like the big guys work with what you already have.
#DotArtYourself
Whether you make the best coffee in the office, have a collection of individually named cacti, sell your hand-painted T-shirts online, or just take awesome iPhone pictures, you’re an artist. Maybe you make sculptures, write music or dance professionally. Life is an artform and we all find our ways of expression, differently. And yet, we are all in it together. Any activity is an art if you are a master.
Art in 2050
How will the art world look in a few decades? The growing generations are eager to consume the experience of art way more than their predecessors. Music industry has already gone through the transition from often elitist, mostly physical and widely illegal ownership to streaming of digital versions widely available to all for very little money. Why shouldn’t art be the next one?
Why is the Mona Lisa so expensive?
Domain names are time capsules for data, each with clear ownership, enabling smooth access of all users to the global information field. If a domain that belongs to the Louvre museum will be dedicated to the Mona Lisa painting, that website will become the source and container of absolutely all trustworthy information on the piece, the value of which is supported by the museum authority.
Your name is your legacy
Each creative path comes to a turning point when you don’t want to do more of the same you want to do something different, something bigger. It might be taking on a project in a different industry, trying a new medium or creating a consistent gallery of your artwork that’s not commercially oriented. .ART is a fitting domain to hold your legacy.

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